12 min read
Pitch to Phones · a staff-picks feature from idea to app stores in 27 days
A staff-picks feature for a museum visitor app went from pitch to a production prototype the same afternoon, then from CMS schema to TestFlight and the Play internal track in about thirty hours. Prototype the contract, not the screens: one shape, four teams building in parallel, a source label on every response, and a shared release pipeline with no special path.
architecturedeliveryreact-nativeheadless-cmsapi-designci-cd